CREATIVE DIRECTOR

Lowe’s 2013-Present

  • Lead team of creative managers, designers and writers responsible for creating Lowe’s advertising and collateral.

  • Liaison with agency partners responsible for developing integrated brand campaigns.

  • Led cross-functional initiative to develop Lowe’s brand voice and visual guidelines.

  • Refined B2B (Pro) brand positioning to align with Lowe’s master brand.

DIRECTOR, BRAND MARKETING

Lowe’s 2016-2017

  • Developed Lowe’s annual brand marketing plan.

  • Served as director of pro services and credit marketing following a marketing department restructure.

  • Led development of the business case to acquire budget for Lowe’s consumer credit program. 

SR. COPYWRITER/CREATIVE MANAGER

Lowe’s 2006-2013  

  • Facilitated leadership workshops to align C-level executives around newly developed purpose statement.

  • Co-led cross-functional development of Lowe’s corporate values.

  • Crafted Lowe’s corporate value statements.   

  • Concepted and developed Lowe’s print advertising and collateral.

SR. COPYWRITER

Noble & Associates 1999-2006

  • Served as creative lead on J.M. Smucker, Truitt Bros. and US Foodservice accounts.  

  • Acted as creative strategist and lead on US Foodservice brand portfolio rationalization.   

  • Won National Gold Addy for Truitt Bros. brand relaunch communications.

  • Developed B2B platforms and campaigns for client foodservice divisions.

EDUCATION

  • Missouri State University

Organizational Communication/Journalism

  • United States Navy

Department of Information School

Print and Broadcast Journalism